Because somebody had to be the first.

The Black First Collection honors the groundbreaking individuals, movements, and moments that opened doors in Black American history. From Jackie Robinson to The Crisis magazine, these weren’t just achievements — they were bold steps into spaces where we weren’t welcome.

This collection captures the spirit of courage and legacy that comes with being the first. Whether it was in sports, media, or culture, each design reflects a pivotal “first” that changed the course of our story.

Wear the legacy. Celebrate the originals.